With the towering Alps dominating the west of the country, it’s Austria’s cool, verdant east that is home to its wine-producing regions. To export markets, Austria has developed a deserved reputation as a producer of high-quality, dry white wines, with the indigenous Gruner Veltliner variety experiencing huge growth in popularity since the 1990s. Now, consumers are beginning to explore the breadth of the Austrian offering. Its dry Rieslings and native red varieties like Zweigelt and Blaufrankisch are enjoying a surge of interest from UK wine drinkers and buyers alike.
This is an exciting time in which Austria’s quality-driven, innovative and carefully-produced styles can gather real momentum in the UK’s increasingly premium-focused wine market.