Harpers Wine Stars is judged by buyers for buyers. Throughout the entire project emphasis is placed on directly engaging with the UK buyer network. Everything has been tailored to suit the requirements and needs of buyers, from the criteria we chose to judge wines, to the presentation of the results.
This is how we can provide significant commercial opportunities to those who achieve awards and high star ratings.
Dedicated focus on your country and region
- The only UK awards that truly recognise the full potential of each country and the starring role of your wine within it.
- Dedication to showcasing all a country’s regions, no matter how niche or renowned the region may be.
- Opportunity to gain UK distribution if you are currently without it.
- Opportunity to promote your wine as a key buyers choice within your country and region.
Judges & Judging
- The only competition where ALL the judges are current buyers with purchasing power – peer-to-peer recommendation is extremely impactful.
- The only competition where your wine is judged for its full offering – taste, value for money and design
- Winning the highest star ratings will help distinguish your wines as a buyer’s choice and help you cement current listings and gain new ones.
- Opportunity to receive feedback directly from the judges through our audit process.
- High-level media coverage to all areas of the UK buying trade.
- No other awards can offer this level of exposure to the whole of the UK buying network.
- Results will be showcased in a special dedicated Buyer’s Guide to the relevant country.
- Distribution through Harpers Wine & Spirit and Drinks Retailing News magazines.
- Results published online at www.harpers.co.uk.
- Added exposure at trade events throughout the year.
- PR to the national, regional and specialist press.
- Opportunity to have your wines included at various panel tastings and masterclasses throughout the year.
- Promotional toolkits to help you promote your winning wines to new and existing customers.
- High-resolution artwork and POS materials will be available to all Harpers Wine Star winners.
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