HOW WINE STARS WORKS
“I think the concept of judging
the wine for its quality and then
going back to the score knowing
the price is to make a value-for-money assessment and is what
makes Wine Stars unique. This,
for me, is what makes it more
General Manager, Taurus Wines
★ ROUND ONE - The Taste Round
Tasting samples are
presented by region and
style to ensure that each
wine is judged fairly and
its peers. Every wine is
assessed blind on its
aroma, taste, and quality.
★★ ROUND TWO - The Value Round
Throughout this round
wines are still judged
blind. The judges are
given the price and target
market and award an
additional score against
★★★ ROUND THREE - The Design Round
Wines shortlisted from the previous rounds progress to this level, with product design revealed – judges can now review each wine in full. Scores are given for a wine bottle’s design, packaging and labelling.
★★★★ AWARDS - THE STARS
Awards are presented
for national and regional
winners, as well as Star
accolades being given for
value, taste and design.
★★★★★ PRODUCT AUDITS
We return the judges’ feedback on all wines entered. This includes how they scored your wines for taste, look and value. This is a unique feature of Harpers Wine Stars – no other tasting competition gives you this level of feedback, making Wine Stars not only the most practical for the buyer, but also for you, the producer.
WHAT’S FEATURED IN THE PRODUCT AUDITS?
● Our product audits compile data from our judges to give you full feedback on all aspects of your wine.
● Invaluable information on how UK buyers perceive your wines.
● Constructive feedback to help you maximise sales within the UK market.
“[Wine Stars] …relates to what would work in our industry for our customers.… you would get a good cross-section from retail, wholesale, on and off-trade, and get some valuable feedback.”
Our Awards Explained
Star of [Country]:
Awarded to the highest-scoring wine of a country.
Star of [Region]:
Awarded to the highest-scoring wine of a region/category headline.
Our Stars Explained
| || |
An outstanding wine that comes highly recommended for its commercial viability – all elements of the product are extremely well-made and a perfect fit for its target market.
| || |
An extremely good wine that tastes fantastic and is both priced and designed well for its target audience.
| || |
A good quality wine. All components are well put together and it somewhat engages with its target market – improvements can be made to aspects of the product and constructive feedback will be provided within the audits.
| || |
A satisfactory product that is well-made but needs some work on various components in order to better appeal to its target market.
| || |
An adequate package where there is room for improvement on each component for the product to appeal to its target market and therefore increase its commercial viability.
| || |
Work is needed on every component to effectively communicate with the target market.
A country's highest-scoring wine in regards to taste.
A country's highest-scoring wine in regards to value for money.
A country's highest-scoring wine in regards to design, packaging, and labelling.
© Copyright 2018 Agile Media Ltd, Longley House, International Drive, Southgate Avenue, Crawley, West Sussex, RH10 6AQ, UK