HOW WINE STARS WORKS



I think the concept of judging the wine for its quality and then going back to the score knowing the price is to make a value-for-money assessment and is what makes Wine Stars unique. This, for me, is what makes it more commercially focused.

Andrew Mead
General Manager, Taurus Wines



★ ROUND ONE - The Taste Round

Tasting samples are presented by region and style to ensure that each wine is judged fairly and benchmarked against its peers. Every wine is assessed blind on its aroma, taste, and quality.



 ROUND TWO - The Value Round

Throughout this round wines are still judged blind. The judges are given the price and target market and award an additional score against these criteria.

★★★ ROUND THREE - The Design Round

Wines shortlisted from the previous rounds progress to this level, with product design revealed – judges can now review each wine in full. Scores are given for a wine bottle’s design, packaging and labelling.

 

   

★★★★ AWARDS - THE STARS 

Awards are presented for national and regional winners, as well as Star accolades being given for value, taste and design.

★★★★★ PRODUCT AUDITS 

We return the judges’ feedback on all wines entered. This includes how they scored your wines for taste, look and value. This is a unique feature of Harpers Wine Stars – no other tasting competition gives you this level of feedback, making Wine Stars not only the most practical for the buyer, but also for you, the producer.

WHAT’S FEATURED IN THE PRODUCT AUDITS?
● Our product audits compile data from our judges to give you full feedback on all aspects of your wine.

BENEFITS
● Invaluable information on how UK buyers perceive your wines.
● Constructive feedback to help you maximise sales within the UK market.


[Wine Stars] …relates to what would work in our industry for our customers.… you would get a good cross-section from retail, wholesale, on and off-trade, and get some valuable feedback.

Ian Cumming
Inverarity Morton, Commercial Director




Our Awards Explained


Star of [Country]:

Awarded to the highest-scoring wine of a country.

Star of [Region]:

Awarded to the highest-scoring wine of a region/category headline.

Our Stars Explained


5 STARS:

An outstanding wine that comes highly recommended for its commercial viability – all elements of the product are extremely well-made and a perfect fit for its target market.


4 STARS:

An extremely good wine that tastes fantastic and is both priced and designed well for its target audience.


3 STARS:

A good quality wine. All components are well put together and it somewhat engages with its target market – improvements can be made to aspects of the product and constructive feedback will be provided within the audits.


2 STARS:

A satisfactory product that is well-made but needs some work on various components in order to better appeal to its target market.


1 STAR:

An adequate package where there is room for improvement on each component for the product to appeal to its target market and therefore increase its commercial viability.


No STAR:

Work is needed on every component to effectively communicate with the target market.

Buyers' Favourites



STAR TASTE:

A country's highest-scoring wine in regards to taste.


STAR VALUE:

A country's highest-scoring wine in regards to value for money.


STAR DESIGN:

A country's highest-scoring wine in regards to design, packaging, and labelling.

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