WELCOME TO HARPERS WINE STARS
By buyers, for buyers.
The only tasting competition to engage directly with buyers and consider your wines based on their full offering.
WHAT MAKES US DIFFERENT?
⭐ We are solely dedicated to the trade
⭐ We focus fully on your country and its diverse regions
⭐ We review your wines based on taste, value and design – essential components that all buyers consider
⭐ All our judges are current UK buyers with purchasing power
⭐ We have the ability to offer unrivalled
trade media exposure with significant
additional trade activities to help
promote your results
STATING THE OBVIOUS
Why judge taste, value and design? Judges make their purchasing decisions based on the whole product offering and the judging format of Harpers Wine Stars is designed specifically to reflect that.
This is why Harpers Wine Stars stands out as the most practical tasting competition out there and truly reflects how UK wine buyers buy.
I wouldn't really compare it to other tastings I've been to as they aren't comparable.
I love this concept, we’re opening up the industry to the front line and have a chance of bringing customer feedback closer to the supplier.
I like the process of moving from blind, to value, to presentation... I did taste a couple of wines that we are going to follow up on for a potential listing.
I really like tasting blind before knowing the cost.
I believe it's the only judging panel that takes the commercial aspect into account with the right mix of buyers from all backgrounds.
An increasingly competitive and global world means that wineries must ensure what’s in the bottle is worth the money. It also needs to hit the sweet price points within the target market it is aimed at – whether that be a supermarket shelf or a Michelin starred restaurant. Frontline buyers have a duty to offer their customers great value wines at multiple price points and this is what our judges are looking for in the Harpers Wine Stars value round.