ENTRIES NOW OPEN FOR HARPERS WINE STARS 2021!
FINAL DEADLINE FOR ENTRIES: 27th November 2020
WHAT MAKES US DIFFERENT?
⭐ We are solely dedicated to the trade
⭐ We focus fully on your country and its diverse regions
⭐ We produce a full audit for each wine, providing constructive and actionable commercial feedback
⭐ We review your wines based on taste, value and design – essential components that all buyers consider
⭐ All our judges are current UK buyers with purchasing power
⭐ We have the ability to offer unrivalled
trade media exposure with significant
additional trade activities to help
promote your results
STATING THE OBVIOUS
Why taste, value and design?
Why judge taste, value and design? Judges make their purchasing decisions based on the whole product offering and the judging format of Harpers Wine Stars is designed specifically to reflect that.
This is why Harpers Wine Stars stands out as the most practical tasting competition out there and truly reflects how UK wine buyers buy.
Taste
Could you even begin to score a wine without any consideration of taste? It is simply unheard of – and for obvious reasons. We chose to conduct tasting blind to ensure that a level playing field exists for all entries and that no other attribute of a wine impacts its tasting score. In a world where consumers are continuously expanding their knowledge, there is an ever-growing demand for quality in each and every bottle. The taste is paramount to ensure that repeat consumer purchase.
Value
An increasingly competitive and global world means that wineries must ensure what’s in the bottle is worth the money. It also needs to hit the sweet price points within the target market it is aimed at – whether that be a supermarket shelf or a Michelin starred restaurant. Frontline buyers have a duty to offer their customers great value wines at multiple price points and this is what our judges are looking for in the Harpers Wine Stars value round.
Design
With ever-greater choice for consumers, bottle and label design and a clear back label have never been more important. It is therefore vital to recognise not only the effort that has been put into the wine itself, but the messages, design and choice of packaging used to convey this to consumers. Whether the design is an incredible example of innovation or an impressive classical design, the key is giving the drinker the right visual cues and back-label information to choose the wine that suits them, and the occasion.
NEWS
In response to the global COVID–19 outbreak, the Harpers Wine Stars team has been working hard behind the scenes to ensure that we successfully deliver the competition in the best way possible for our entrants this year.
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