WHY ENTER?




Our results reach buyers across all UK trade channels, this includes supermarket buyers, multiple buyers, high street chains, national and regional drinks wholesalers, independent retailers, wine merchants, sommeliers, restaurants, independents and group operators, gastropubs, and bar owners. In order to ensure that your commercial opportunities are maximised, we publish and promote our results through a variety of different methods.




DEDICATED FOCUS ON YOUR COUNTRY & REGION

  • The only UK awards that truly recognise the full potential of each country and the starring role of your wine within it.
  • Dedicated to showcasing all a country’s regions, regardless of whether they are considered niche or renowned.
  • Provides an opportunity to gain UK distribution if you are currently without it.
  • Provides the opportunity to promote your wine as a key buyers’ choice within your country and region.

JUDGES & JUDGING

● All our judges are UK buyers with current purchasing power.

● We provide each of our judges with a round-up of their top five favourite wines from the day.

● Recognition throughout Harpers Wine Stars will help distinguish your wines as a buyers’ choice.

● Feedback from judges allows you to make more informed strategic decisions, which can save you time, money, and effort.

RESULTS PUBLISHED IN HARPERS WINE & SPIRIT MAGAZINE

  • The country-specific buyer's guides are included in the magazine, showcasing the highest scoring wines from specific regions and wines that excelled in core attributes – taste, value, and design
  • Magazine read by over 28,500 different readers every month
  • Digital Buyer's Guide to each country available online
  • Harpers.com receives over 79,000 unique visitors per month

WINE STARS-LED MASTERCLASSES AND ROUNDTABLES

● These events provide opportunities for your wines to feature in a Harpers-led masterclass.

● These events provide opportunities for your wines to be included in a Harpers-led roundtable (panel includes other UK buyers).

● A member of the Harpers editorial team will be present on the day to report coverage of the event.

● Editorial will be published in Harpers magazine and/or Harpers online.

WINE STARS NEWSLETTER

● This is a quarterly newsletter that goes to buyers across both on and off-trade channels.

● It provides a recap of previous results and those looking for UK distribution.

● Opportunity for your wines to be featured.

PROMOTIONAL TOOLKITS

● High-resolution medal artwork.

● POS (point of sale) materials.

● Generic and bespoke stickers available to buy.